Branding

Side-Eye, an observability platform built around the concept of dynamic instrumentation.

The starting point for this project was to use the image of Cosmo the dog, one of the founders' pets. They wanted to have a retro look and feel with a clear image of Cosmo's side eye. I love dogs and some of the recent tech companies have adopted mascots in their brands like Docker and Datadog, so I saw no issues with this request.

Description

Testimonial

Other Work

Dos Dedos Podcast

Branding & Strategy

Shipyard

Graphic Design & illustration